Before Your Appointment
We want your visit to be as stress-free as possible. Our staff will do everything we can to make your experience pleasant and convenient. We accept most insurance plans and can work with you to arrange flexible payment programs for those with limited or no vision insurance.
If you have any questions about insurance plans, payment, or patient forms, please don’t hesitate to contact us.
Insurance Plans We Accept
Since there are so many plans and coverage varies widely, please call us to find out if your plan covers care in our office. Our staff will verify and explain your benefits before your visit at no charge.
Some of the insurance plans we can direct bill include:
Blue Cross Blue Shield
Cigna
Medicare
VSP
Payment Options
Urban Optique & Eyecare believes in providing the best value for you and your family. Our products and pricing aim to accommodate all budgets, and our office participates in most insurance programs. We can also arrange flexible payment programs for patients with limited or no vision insurance coverage. To learn more about our payment options, please call our office directly.
Our office accepts cash, check, and major debit and credit cards, including MasterCard, Visa, and CareCredit.
Don’t forget to use your:
- Flexible Spending Plans
- Health Savings Accounts (HSA)
- Medical Savings Accounts (MSA)
- Cafeteria Plans for most of your eye care needs
Patients can use the plans listed above for all their eye care and eyewear needs, including eyeglasses, contact lenses, routine office visits, and medical office visits.
Our Featured Brands
Protect Your Child’s Vision from Myopia
Myopia, or nearsightedness, can progress rapidly during childhood, leading to a high prescription and significant eye health risks.
We provide myopia management to slow this progression, using methods such as Stellest eyeglass lenses, MiSight soft contact lenses, and Ortho-K Overnight Vision Correction.
Our Google Reviews
What Our Customers are Saying
My family switched to Urban Optique in 2025 and we are very happy that we did. Dr Simms is professional and caring. She takes her time with patients.
Michelle
Dr. Sheryl Simms at Urban Optique has been our eye doctor for the past nine years. I have been treated with top notch care and respect every time. She is an exceptional doctor who is kind and explains all different aspects of eye examination. She is thorough and I enjoy our visits. Her patients are fortunate to have access to her care. Her staff are efficient and always answer any and all questions you might have.
Patricia
Dr Simms and the entire staff are top notch when it comes to knowledge and customer service. Dr Simms, Olivia , Marvin and all the staff have been fabulous guiding me on dry eyes, scleral lenses and the perfect fit on eyewear. Always providing a warm welcome during my visits. Loving my new eyewear selection.
Teresa
Myself and my family have been a patient of Dr Simms for many years. She is the best. Very knowledgble, compassionate and is a very patient person. She takes all the time you may need, during your appointment to address any issues and concerns you may be having . Staff is very helpful and always greets you with a smile. Make an appointment today. You won’t be disappointed! I promise.
Linda
Visit Our Location
Find us in the Chandler Heights Marketplace, next to ToScany’s Coal Oven Pizza. There is plenty of parking available.
Our Address
- 4960 S. Gilbert Rd, Ste 11
- Chandler, AZ 85249
Contact Information
- Phone: 480-802-7170
- Fax: 480-802-3812
- Email: sheryl@drsimms.com
Hours of Operation
Closed from 1:30 to 2:00 pm on Monday, Tuesday, Thursday and Friday.
Our Practice
Eye Exams
Brands
Specialty Services
Urban Optique & Eyecare
- 4960 S. Gilbert Rd, Ste 11
- Chandler, AZ 85249
- Phone: 480-802-7170
- Fax: 480-802-3812
- Email: sheryl@drsimms.com