Dr. Sheryl Simms was recently featured in Contact Lens Spectrum, a national publication read by eye care professionals across the country, for a piece on how she builds referral relationships throughout the Chandler community for ortho-k and myopia management. The article ran in the July/August 2026 issue.
The piece centers on a moment from one of the practice’s own community events. A mother who came to one of our anniversary celebrations as a guest mentioned that her daughter had worn glasses since second grade, needing a stronger prescription every single year, and that no doctor had ever used the term “myopia management” with her. That gap, between a real need and knowing what to even search for, is what the article is really about: building a referral network that goes beyond other doctors’ offices, one that includes patients, referring providers, and the surrounding community.
A few highlights from the piece:
- Your own patients are your strongest referral network. Clear communication after every visit, plain-language summaries sent home, and small touches like a short video parents can watch on their phone all shape what a family ends up telling their friends.
- Other doctors trust us enough to send families our way. Pediatricians and eye doctors who don’t offer ortho-k themselves choose to refer their patients to us specifically, because we follow through: results go back to them the same day, and the process stays simple on both ends. That kind of trust from other providers is earned case by case, not assumed, and it’s a good sign for any parent deciding who to trust with their own child’s care.
- Being findable online matters as much as being good in person. Parents often start searching late at night, once they finally have the right words for what they’re looking for.
That last point is exactly why we also put together a guide for parents who’ve reached that stage: How to Find the Right Myopia Management Doctor for Your Child.
Book an appointment or learn more about Dr. Simms and our team.
